diff --git a/.travis.yml b/.travis.yml
index 295b0cb9..9b7fb6e7 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -17,10 +17,10 @@ jobs:
         - pip install .
         - npm install -g now
         - python tests/fixtures.py fixtures.db fixtures.json
-        - echo '{"name":"datasette-latest","alias":"latest.datasette.io"}' > now.json
+        - export ALIAS=`echo $TRAVIS_COMMIT | cut -c 1-7`
+        - echo "{\"name\":\"datasette-latest-$ALIAS\",\"alias\":\"latest.datasette.io\"}" > now.json
         - datasette publish now fixtures.db -m fixtures.json --token=$NOW_TOKEN --branch=$TRAVIS_COMMIT --version-note=$TRAVIS_COMMIT
         - now alias --token=$NOW_TOKEN
-        - export ALIAS=`echo $TRAVIS_COMMIT | cut -c 1-7`
-        - echo "{\"name\":\"datasette-latest\",\"alias\":\"$ALIAS.datasette.io\"}" > now.json
+        - echo "{\"name\":\"datasette-latest-$ALIAS\",\"alias\":\"$ALIAS.datasette.io\"}" > now.json
         - now alias --token=$NOW_TOKEN
       on: master