diff --git a/datasette/app.py b/datasette/app.py
index 894d7f0f..8bc5fe36 100644
--- a/datasette/app.py
+++ b/datasette/app.py
@@ -39,7 +39,7 @@ from .views.special import (
     PermissionsDebugView,
     MessagesDebugView,
 )
-from .views.table import TableView
+from .views.table import TableView, TableInsertView
 from .views.row import RowView
 from .renderer import json_renderer
 from .url_builder import Urls
@@ -1262,6 +1262,10 @@ class Datasette:
             RowView.as_view(self),
             r"/(?P<database>[^\/\.]+)/(?P<table>[^/]+?)/(?P<pks>[^/]+?)(\.(?P<format>\w+))?$",
         )
+        add_route(
+            TableInsertView.as_view(self),
+            r"/(?P<database>[^\/\.]+)/(?P<table>[^\/\.]+)/-/insert$",
+        )
         return [
             # Compile any strings to regular expressions
             ((re.compile(pattern) if isinstance(pattern, str) else pattern), view)
diff --git a/datasette/views/table.py b/datasette/views/table.py
index 056b7b04..be3d4f93 100644
--- a/datasette/views/table.py
+++ b/datasette/views/table.py
@@ -30,7 +30,7 @@ from datasette.utils import (
 )
 from datasette.utils.asgi import BadRequest, Forbidden, NotFound, Response
 from datasette.filters import Filters
-from .base import DataView, DatasetteError, ureg
+from .base import BaseView, DataView, DatasetteError, ureg
 from .database import QueryView
 
 LINK_WITH_LABEL = (
@@ -1077,3 +1077,70 @@ async def display_columns_and_rows(
             }
         columns = [first_column] + columns
     return columns, cell_rows
+
+
+class TableInsertView(BaseView):
+    name = "table-insert"
+
+    def __init__(self, datasette):
+        self.ds = datasette
+
+    async def post(self, request):
+        database_route = tilde_decode(request.url_vars["database"])
+        try:
+            db = self.ds.get_database(route=database_route)
+        except KeyError:
+            raise NotFound("Database not found: {}".format(database_route))
+        database_name = db.name
+        table_name = tilde_decode(request.url_vars["table"])
+        # Table must exist (may handle table creation in the future)
+        db = self.ds.get_database(database_name)
+        if not await db.table_exists(table_name):
+            raise NotFound("Table not found: {}".format(table_name))
+        # Must have insert-row permission
+        if not await self.ds.permission_allowed(
+            request.actor, "insert-row", resource=(database_name, table_name)
+        ):
+            raise Forbidden("Permission denied")
+        if request.headers.get("content-type") != "application/json":
+            # TODO: handle form-encoded data
+            raise BadRequest("Must send JSON data")
+        data = json.loads(await request.post_body())
+        if "row" not in data:
+            raise BadRequest('Must send a "row" key containing a dictionary')
+        row = data["row"]
+        if not isinstance(row, dict):
+            raise BadRequest("row must be a dictionary")
+        # Verify all columns exist
+        columns = await db.table_columns(table_name)
+        pks = await db.primary_keys(table_name)
+        for key in row:
+            if key not in columns:
+                raise BadRequest("Column not found: {}".format(key))
+            if key in pks:
+                raise BadRequest(
+                    "Cannot insert into primary key column: {}".format(key)
+                )
+        # Perform the insert
+        sql = "INSERT INTO [{table}] ({columns}) VALUES ({values})".format(
+            table=escape_sqlite(table_name),
+            columns=", ".join(escape_sqlite(c) for c in row),
+            values=", ".join("?" for c in row),
+        )
+        cursor = await db.execute_write(sql, list(row.values()))
+        # Return the new row
+        rowid = cursor.lastrowid
+        new_row = (
+            await db.execute(
+                "SELECT * FROM [{table}] WHERE rowid = ?".format(
+                    table=escape_sqlite(table_name)
+                ),
+                [rowid],
+            )
+        ).first()
+        return Response.json(
+            {
+                "inserted": [dict(new_row)],
+            },
+            status=201,
+        )
diff --git a/docs/json_api.rst b/docs/json_api.rst
index 2ed8a354..4a7961f2 100644
--- a/docs/json_api.rst
+++ b/docs/json_api.rst
@@ -463,7 +463,7 @@ The JSON write API
 
 Datasette provides a write API for JSON data. This is a POST-only API that requires an authenticated API token, see :ref:`CreateTokenView`.
 
-.. _json_api_write_insert_row:
+.. _TableInsertView:
 
 Inserting a single row
 ~~~~~~~~~~~~~~~~~~~~~~
@@ -472,11 +472,11 @@ This requires the :ref:`permissions_insert_row` permission.
 
 ::
 
-    POST /<database>/<table>
+    POST /<database>/<table>/-/insert
     Content-Type: application/json
     Authorization: Bearer dstok_<rest-of-token>
     {
-        "insert": {
+        "row": {
             "column1": "value1",
             "column2": "value2"
         }
@@ -487,9 +487,11 @@ If successful, this will return a ``201`` status code and the newly inserted row
 .. code-block:: json
 
     {
-        "inserted_row": {
-            "id": 1,
-            "column1": "value1",
-            "column2": "value2"
-        }
+        "inserted": [
+            {
+                "id": 1,
+                "column1": "value1",
+                "column2": "value2"
+            }
+        ]
     }
diff --git a/tests/test_api_write.py b/tests/test_api_write.py
index 86c221d0..e8222e43 100644
--- a/tests/test_api_write.py
+++ b/tests/test_api_write.py
@@ -24,8 +24,8 @@ async def test_write_row(ds_write):
         )
     )
     response = await ds_write.client.post(
-        "/data/docs",
-        json={"insert": {"title": "Test", "score": 1.0}},
+        "/data/docs/-/insert",
+        json={"row": {"title": "Test", "score": 1.0}},
         headers={
             "Authorization": "Bearer {}".format(token),
             "Content-Type": "application/json",
@@ -33,6 +33,6 @@ async def test_write_row(ds_write):
     )
     expected_row = {"id": 1, "title": "Test", "score": 1.0}
     assert response.status_code == 201
-    assert response.json()["inserted_row"] == expected_row
+    assert response.json()["inserted"] == [expected_row]
     rows = (await ds_write.get_database("data").execute("select * from docs")).rows
     assert dict(rows[0]) == expected_row