diff --git a/datasette/publish/cloudrun.py b/datasette/publish/cloudrun.py
index 50b2b2fd..77274eb0 100644
--- a/datasette/publish/cloudrun.py
+++ b/datasette/publish/cloudrun.py
@@ -52,6 +52,16 @@ def publish_subcommand(publish):
         multiple=True,
         help="Additional packages to apt-get install",
     )
+    @click.option(
+        "--max-instances",
+        type=int,
+        help="Maximum Cloud Run instances",
+    )
+    @click.option(
+        "--min-instances",
+        type=int,
+        help="Minimum Cloud Run instances",
+    )
     def cloudrun(
         files,
         metadata,
@@ -79,6 +89,8 @@ def publish_subcommand(publish):
         cpu,
         timeout,
         apt_get_extras,
+        max_instances,
+        min_instances,
     ):
         "Publish databases to Datasette running on Cloud Run"
         fail_if_publish_binary_not_installed(
@@ -168,12 +180,20 @@ def publish_subcommand(publish):
                 ),
                 shell=True,
             )
+        extra_deploy_options = []
+        for option, value in (
+            ("--memory", memory),
+            ("--cpu", cpu),
+            ("--max-instances", max_instances),
+            ("--min-instances", min_instances),
+        ):
+            if value:
+                extra_deploy_options.append("{} {}".format(option, value))
         check_call(
-            "gcloud run deploy --allow-unauthenticated --platform=managed --image {} {}{}{}".format(
+            "gcloud run deploy --allow-unauthenticated --platform=managed --image {} {}{}".format(
                 image_id,
                 service,
-                " --memory {}".format(memory) if memory else "",
-                " --cpu {}".format(cpu) if cpu else "",
+                " " + " ".join(extra_deploy_options) if extra_deploy_options else "",
             ),
             shell=True,
         )
diff --git a/docs/cli-reference.rst b/docs/cli-reference.rst
index 1c1aff15..415af13c 100644
--- a/docs/cli-reference.rst
+++ b/docs/cli-reference.rst
@@ -251,6 +251,8 @@ datasette publish cloudrun --help
       --cpu [1|2|4]                   Number of vCPUs to allocate in Cloud Run
       --timeout INTEGER               Build timeout in seconds
       --apt-get-install TEXT          Additional packages to apt-get install
+      --max-instances INTEGER         Maximum Cloud Run instances
+      --min-instances INTEGER         Minimum Cloud Run instances
       --help                          Show this message and exit.
 
 
diff --git a/tests/test_publish_cloudrun.py b/tests/test_publish_cloudrun.py
index 60079ab3..e64534d2 100644
--- a/tests/test_publish_cloudrun.py
+++ b/tests/test_publish_cloudrun.py
@@ -105,19 +105,36 @@ def test_publish_cloudrun(mock_call, mock_output, mock_which, tmp_path_factory):
 @mock.patch("datasette.publish.cloudrun.check_output")
 @mock.patch("datasette.publish.cloudrun.check_call")
 @pytest.mark.parametrize(
-    "memory,cpu,timeout,expected_gcloud_args",
+    "memory,cpu,timeout,min_instances,max_instances,expected_gcloud_args",
     [
-        ["1Gi", None, None, "--memory 1Gi"],
-        ["2G", None, None, "--memory 2G"],
-        ["256Mi", None, None, "--memory 256Mi"],
-        ["4", None, None, None],
-        ["GB", None, None, None],
-        [None, 1, None, "--cpu 1"],
-        [None, 2, None, "--cpu 2"],
-        [None, 3, None, None],
-        [None, 4, None, "--cpu 4"],
-        ["2G", 4, None, "--memory 2G --cpu 4"],
-        [None, None, 1800, "--timeout 1800"],
+        ["1Gi", None, None, None, None, "--memory 1Gi"],
+        ["2G", None, None, None, None, "--memory 2G"],
+        ["256Mi", None, None, None, None, "--memory 256Mi"],
+        [
+            "4",
+            None,
+            None,
+            None,
+            None,
+            None,
+        ],
+        [
+            "GB",
+            None,
+            None,
+            None,
+            None,
+            None,
+        ],
+        [None, 1, None, None, None, "--cpu 1"],
+        [None, 2, None, None, None, "--cpu 2"],
+        [None, 3, None, None, None, None],
+        [None, 4, None, None, None, "--cpu 4"],
+        ["2G", 4, None, None, None, "--memory 2G --cpu 4"],
+        [None, None, 1800, None, None, "--timeout 1800"],
+        [None, None, None, 2, None, "--min-instances 2"],
+        [None, None, None, 2, 4, "--min-instances 2 --max-instances 4"],
+        [None, 2, None, None, 4, "--cpu 2 --max-instances 4"],
     ],
 )
 def test_publish_cloudrun_memory_cpu(
@@ -127,6 +144,8 @@ def test_publish_cloudrun_memory_cpu(
     memory,
     cpu,
     timeout,
+    min_instances,
+    max_instances,
     expected_gcloud_args,
     tmp_path_factory,
 ):