diff --git a/datasette/publish/now.py b/datasette/publish/now.py
index 3cc657fa..bd2b051b 100644
--- a/datasette/publish/now.py
+++ b/datasette/publish/now.py
@@ -88,4 +88,7 @@ def publish_subcommand(publish):
             else:
                 call("now")
             if alias:
-                call(["now", "alias"])
+                alias_args = ["alias"]
+                if token:
+                    alias_args.append("--token={}".format(token))
+                call(["now"] + alias_args)