diff --git a/.travis.yml b/.travis.yml
index c7024bc8..1bc9361f 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -44,6 +44,7 @@ jobs:
         - docker login -u $DOCKER_USER -p $DOCKER_PASS
         - export REPO=datasetteproject/datasette
         - docker build -f Dockerfile -t $REPO:$TRAVIS_TAG .
+        - docker tag $REPO:$TRAVIS_TAG $REPO:latest
         - docker push $REPO
       deploy:
         - provider: pypi