diff --git a/README.md b/README.md
index 08e71cf9..21ef6c68 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
 # Datasette
 
-[![PyPI](https://img.shields.io/pypi/v/datasette.svg)](https://pypi.python.org/pypi/datasette)
+[![PyPI](https://img.shields.io/pypi/v/datasette.svg)](https://pypi.org/project/datasette/)
 [![Travis CI](https://travis-ci.org/simonw/datasette.svg?branch=master)](https://travis-ci.org/simonw/datasette)
 [![Documentation Status](https://readthedocs.org/projects/datasette/badge/?version=latest)](http://datasette.readthedocs.io/en/latest/?badge=latest)
 [![License](https://img.shields.io/badge/license-Apache%202.0-blue.svg)](https://github.com/simonw/datasette/blob/master/LICENSE)