diff --git a/datasette/app.py b/datasette/app.py
index 6beb4549..17ae28ac 100644
--- a/datasette/app.py
+++ b/datasette/app.py
@@ -942,6 +942,16 @@ class DatasetteRouter:
             ((re.compile(pattern) if isinstance(pattern, str) else pattern), view)
             for pattern, view in routes
         ]
+        # Build a list of pages/blah/{name}.html matching expressions
+        pattern_templates = [
+            filepath
+            for filepath in self.ds.jinja_env.list_templates()
+            if "{" in filepath and filepath.startswith("pages/")
+        ]
+        self.page_routes = [
+            (route_pattern_from_filepath(filepath[len("pages/") :]), filepath)
+            for filepath in pattern_templates
+        ]
 
     async def __call__(self, scope, receive, send):
         # Because we care about "foo/bar" v.s. "foo%2Fbar" we decode raw_path ourselves
@@ -1002,6 +1012,7 @@ class DatasetteRouter:
     async def handle_404(self, request, send, exception=None):
         # If URL has a trailing slash, redirect to URL without it
         path = request.scope.get("raw_path", request.scope["path"].encode("utf8"))
+        context = {}
         if path.endswith(b"/"):
             path = path.rstrip(b"/")
             if request.scope["query_string"]:
@@ -1016,6 +1027,15 @@ class DatasetteRouter:
                 template = self.ds.jinja_env.select_template([template_path])
             except TemplateNotFound:
                 template = None
+            if template is None:
+                # Try for a pages/blah/{name}.html template match
+                for regex, wildcard_template in self.page_routes:
+                    match = regex.match(request.scope["path"])
+                    if match is not None:
+                        context.update(match.groupdict())
+                        template = wildcard_template
+                        break
+
             if template:
                 headers = {}
                 status = [200]
@@ -1033,13 +1053,16 @@ class DatasetteRouter:
                     headers["Location"] = location
                     return ""
 
-                body = await self.ds.render_template(
-                    template,
+                context.update(
                     {
                         "custom_header": custom_header,
                         "custom_status": custom_status,
                         "custom_redirect": custom_redirect,
-                    },
+                    }
+                )
+                body = await self.ds.render_template(
+                    template,
+                    context,
                     request=request,
                     view_name="page",
                 )
@@ -1160,3 +1183,19 @@ def wrap_view(view_fn, datasette):
             return response
 
     return async_view_fn
+
+
+_curly_re = re.compile("(\{.*?\})")
+
+
+def route_pattern_from_filepath(filepath):
+    # Drop the ".html" suffix
+    if filepath.endswith(".html"):
+        filepath = filepath[: -len(".html")]
+    re_bits = ["/"]
+    for bit in _curly_re.split(filepath):
+        if _curly_re.match(bit):
+            re_bits.append("(?P<{}>[^/]*)".format(bit[1:-1]))
+        else:
+            re_bits.append(re.escape(bit))
+    return re.compile("".join(re_bits))
diff --git a/docs/custom_templates.rst b/docs/custom_templates.rst
index adbfbc25..32dd6657 100644
--- a/docs/custom_templates.rst
+++ b/docs/custom_templates.rst
@@ -281,6 +281,25 @@ For example, to add a custom page that is served at ``http://localhost/about`` y
 
 You can nest directories within pages to create a nested structure. To create a ``http://localhost:8001/about/map`` page you would create ``templates/pages/about/map.html``.
 
+.. _custom_pages_parameters:
+
+Path parameters for pages
+~~~~~~~~~~~~~~~~~~~~~~~~~
+
+You can define custom pages that match multiple paths by creating files with ``{variable}`` definitions in their filenames.
+
+For example, to capture any request to a URL matching ``/about/*``, you would create a template in the following location::
+
+    templates/pages/about/{slug}.html
+
+A hit to ``/about/news`` would render that template and pass in a variable called ``slug`` with a value of ``"news"``.
+
+If you use this mechanism don't forget to return a 404 status code if the page should not be considered a valid page. You can do this using ``{{ custom_status(404) }}`` described below.
+
+Templates defined using custom page routes work particularly well with the ``sql()`` template function from `datasette-template-sql <https://github.com/simonw/datasette-template-sql>`__ or the ``graphql()`` template function from `datasette-graphql <https://github.com/simonw/datasette-graphql#the-graphql-template-function>`__.
+
+.. _custom_pages_headers:
+
 Custom headers and status codes
 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 
@@ -316,6 +335,8 @@ You can verify this is working using ``curl`` like this::
     x-teapot: I am
     content-type: text/html; charset=utf-8
 
+.. _custom_pages_redirects:
+
 Custom redirects
 ~~~~~~~~~~~~~~~~
 
diff --git a/tests/test_custom_pages.py b/tests/test_custom_pages.py
index cfe86c80..dc3be844 100644
--- a/tests/test_custom_pages.py
+++ b/tests/test_custom_pages.py
@@ -25,6 +25,9 @@ def custom_pages_client(tmp_path_factory):
     (pages_dir / "redirect2.html").write_text(
         '{{ custom_redirect("/example", 301) }}', "utf-8"
     )
+    (pages_dir / "route_{name}.html").write_text(
+        "<p>Hello from {{ name }}</p>", "utf-8"
+    )
     nested_dir = pages_dir / "nested"
     nested_dir.mkdir()
     (nested_dir / "nest.html").write_text("Nest!", "utf-8")
@@ -83,3 +86,9 @@ def test_redirect2(custom_pages_client):
     response = custom_pages_client.get("/redirect2", allow_redirects=False)
     assert 301 == response.status
     assert "/example" == response.headers["Location"]
+
+
+def test_custom_route_pattern(custom_pages_client):
+    response = custom_pages_client.get("/route_Sally")
+    assert response.status == 200
+    assert response.text == "<p>Hello from Sally</p>"