diff --git a/docs/publish.rst b/docs/publish.rst
index 64868078..bd8d2622 100644
--- a/docs/publish.rst
+++ b/docs/publish.rst
@@ -15,23 +15,6 @@ Once you have created a SQLite database (e.g. using `csvs-to-sqlite <https://git
 
 You will need a hosting account with `Heroku <https://www.heroku.com/>`__ or `Google Cloud <https://cloud.google.com/>`__. Once you have created your account you will need to install and configure the ``heroku`` or ``gcloud`` command-line tools.
 
-Publishing to Heroku
---------------------
-
-To publish your data using Heroku, first create an account there and install and configure the `Heroku CLI tool <https://devcenter.heroku.com/articles/heroku-cli>`_.
-
-You can publish a database to Heroku using the following command::
-
-    datasette publish heroku mydatabase.db
-
-This will output some details about the new deployment, including a URL like this one::
-
-    https://limitless-reef-88278.herokuapp.com/ deployed to Heroku
-
-You can specify a custom app name by passing ``-n my-app-name`` to the publish command. This will also allow you to overwrite an existing app.
-
-.. literalinclude:: datasette-publish-heroku-help.txt
-
 .. _publish_cloud_run:
 
 Publishing to Google Cloud Run
@@ -58,12 +41,43 @@ Cloud Run provides a URL on the ``.run.app`` domain, but you can also point your
 
 .. literalinclude:: datasette-publish-cloudrun-help.txt
 
+Publishing to Heroku
+--------------------
+
+To publish your data using [Heroku](https://heroku.com/), first create an account there and install and configure the `Heroku CLI tool <https://devcenter.heroku.com/articles/heroku-cli>`_.
+
+You can publish a database to Heroku using the following command::
+
+    datasette publish heroku mydatabase.db
+
+This will output some details about the new deployment, including a URL like this one::
+
+    https://limitless-reef-88278.herokuapp.com/ deployed to Heroku
+
+You can specify a custom app name by passing ``-n my-app-name`` to the publish command. This will also allow you to overwrite an existing app.
+
+.. literalinclude:: datasette-publish-heroku-help.txt
+
+.. _publish_fly:
+
+Publishing to Vercel
+--------------------
+
+`Vercel <https://vercel.com/>`__  - previously known as Zeit Now - provides a layer over AWS Lambda to allow for easy, scale-to-zero deployment. You can deploy Datasette instances to Vercel using the `datasette-publish-vercel <https://github.com/simonw/datasette-publish-vercel>`__ plugin.
+
+::
+
+    pip install datasette-publish-vercel
+    datasette publish vercel mydatabase.db --project my-database-project
+
+Not every feature is supported: consult the `datasette-publish-vercel README <https://github.com/simonw/datasette-publish-vercel/blob/master/README.md>`__ for more details.
+
 .. _publish_fly:
 
 Publishing to Fly
 -----------------
 
-`Fly <https://fly.io/>`__ is a `competitively priced <https://fly.io/docs/pricing/>`__ Docker-compatible hosting platform that makes it easy to run applications in globally distributed data centers close to your end users. You can deploy Datasette instances to Fly using the `datasette-publish-fly <https://github.com/simonw/datasette-publish-fly>`__ plugin, installed separately.
+`Fly <https://fly.io/>`__ is a `competitively priced <https://fly.io/docs/pricing/>`__ Docker-compatible hosting platform that makes it easy to run applications in globally distributed data centers close to your end users. You can deploy Datasette instances to Fly using the `datasette-publish-fly <https://github.com/simonw/datasette-publish-fly>`__ plugin.
 
 ::