diff --git a/docs/importer.rst b/docs/importer.rst
index 83f4e112..2a5365ee 100644
--- a/docs/importer.rst
+++ b/docs/importer.rst
@@ -63,7 +63,7 @@ Optional arguments
   --tumblr              Tumblr API (default: False)
   --feed                Feed to parse (default: False)
   -o OUTPUT, --output OUTPUT
-                        Output path (default: output)
+                        Output path (default: content)
   -m MARKUP, --markup MARKUP
                         Output markup format (supports rst & markdown)
                         (default: rst)
diff --git a/pelican/tools/pelican_import.py b/pelican/tools/pelican_import.py
index 27462462..8d252536 100755
--- a/pelican/tools/pelican_import.py
+++ b/pelican/tools/pelican_import.py
@@ -789,7 +789,7 @@ def main():
         '--feed', action='store_true', dest='feed',
         help='Feed to parse')
     parser.add_argument(
-        '-o', '--output', dest='output', default='output',
+        '-o', '--output', dest='output', default='content',
         help='Output path')
     parser.add_argument(
         '-m', '--markup', dest='markup', default='rst',