diff --git a/pelican/tools/templates/tasks.py.jinja2 b/pelican/tools/templates/tasks.py.jinja2
index 38278876..861dee37 100644
--- a/pelican/tools/templates/tasks.py.jinja2
+++ b/pelican/tools/templates/tasks.py.jinja2
@@ -82,6 +82,11 @@ def serve(c):
         (CONFIG['host'], CONFIG['port']),
         ComplexHTTPRequestHandler)
 
+    if OPEN_BROWSER_ON_SERVE:
+        # Open site in default browser
+        import webbrowser
+        webbrowser.open("http://{host}:{port}".format(**CONFIG))
+
     sys.stderr.write('Serving at {host}:{port} ...\n'.format(**CONFIG))
     server.serve_forever()