diff --git a/pelican/tools/pelican_import.py b/pelican/tools/pelican_import.py
index 8e3db4c2..d16bff38 100755
--- a/pelican/tools/pelican_import.py
+++ b/pelican/tools/pelican_import.py
@@ -789,7 +789,8 @@ def main():
     parser.add_argument(
         '-o', '--output', dest='output', default='output',
         help='Output path')
-    parser.add_argument('-o', '--output', dest='output', default='content',
+    parser.add_argument(
+        '-o', '--output', dest='output', default='content',
         help=('Where to output the generated markup files. If not specified, '
               'a directory will be created, named "content" in the current '
               'path.'))