diff --git a/pelican/tools/pelican_import.py b/pelican/tools/pelican_import.py
index 204ab7b0..84026e31 100755
--- a/pelican/tools/pelican_import.py
+++ b/pelican/tools/pelican_import.py
@@ -789,9 +789,9 @@ def main():
     parser.add_argument(
         '-o', '--output', dest='output', default='output',
         help='Output path')
-    parser.add_argument(
-        '-m', '--markup', dest='markup', default='rst',
-        help='Output markup format (supports rst & markdown)')
+    parser.add_argument('-o', '--output', dest='output', default='content',
+        help=('Where to output the generated markup files. If not specified, a '
+            'directory will be created, named "content" in the current path.'))
     parser.add_argument(
         '--dir-cat', action='store_true', dest='dircat',
         help='Put files in directories with categories name')