diff --git a/pelican/themes/simple/templates/base.html b/pelican/themes/simple/templates/base.html
index 2c17dbfb..adbd74ef 100644
--- a/pelican/themes/simple/templates/base.html
+++ b/pelican/themes/simple/templates/base.html
@@ -1,6 +1,17 @@
 <!DOCTYPE html>
 <html lang="{% block html_lang %}{{ DEFAULT_LANG }}{% endblock html_lang %}">
 <head>
+        {% if GOOGLE_ANALYTICS %}
+        <!-- Global site tag (gtag.js) - Google Analytics -->
+        <script async src="https://www.googletagmanager.com/gtag/js?id={{GOOGLE_ANALYTICS}}"></script>
+        <script>
+          window.dataLayer = window.dataLayer || [];
+          function gtag(){dataLayer.push(arguments);}
+          gtag('js', new Date());
+
+          gtag('config', '{{GOOGLE_ANALYTICS}}');
+        </script>
+        {% endif %}
         {% block head %}
         <title>{% block title %}{{ SITENAME }}{% endblock title %}</title>
         <meta charset="utf-8" />
