diff --git a/.travis.yml b/.travis.yml
index 80f0b5a..bc81bc2 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -20,3 +20,17 @@ jobs:
         - echo '{"name":"datasette-vega-latest","alias":"datasette-vega-latest.datasette.io"}' > build/now.json
         - cd build && now --name=datasette-vega-latest --token=$NOW_TOKEN
         - now alias --token=$NOW_TOKEN
+    - stage: release tagged version
+      if: tag IS present
+      python: 3.6
+      script:
+        - pip install -U pip wheel
+      deploy:
+        - provider: pypi
+          user: simonw
+          distributions: bdist_wheel
+          password:
+            secure: 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
+          on:
+            branch: master
+            tags: true