diff --git a/datasette/static/column-chooser.js b/datasette/static/column-chooser.js
index 198641f3..c3d5796c 100644
--- a/datasette/static/column-chooser.js
+++ b/datasette/static/column-chooser.js
@@ -472,11 +472,13 @@ class ColumnChooser extends HTMLElement {
           <span class="drag-item-check">
             <input type="checkbox" ${this._checked.has(col) ? "checked" : ""}>
           </span>
-          <span class="drag-item-label">${col}</span>
+          <span class="drag-item-label"></span>
         </label>
         <div class="drop-indicator"></div>
       `;
 
+      li.querySelector(".drag-item-label").textContent = col;
+
       li.querySelector("input").addEventListener("change", (e) => {
         e.target.checked ? this._checked.add(col) : this._checked.delete(col);
         this._updateCounts();