diff --git a/docs/index.rst b/docs/index.rst
index 490e994..ea975fc 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -1,6 +1,106 @@
-sqlite-utils
-============
+==============
+ sqlite-utils
+==============
 
 *Python utility functions for manipulating SQLite databases*
 
-Work in progress.
+This library aims to make creating a SQLite database from a collection of data as easy as possible.
+
+It is not intended to be a full ORM: the focus is utility helpers to make creating the initial database and populating it with data as productive as possible.
+
+In lieu of detailed documentation (coming soon), enjoy an example instead:
+
+.. code-block:: python
+
+    from sqlite_utils import db
+    import sqlite3
+    import requests
+    import hashlib
+    import json
+
+    raw_ads = requests.get(
+        "https://raw.githubusercontent.com/edsu/irads/master/ads.json"
+    ).json()
+    print(raw_ads[0])
+    # {'clicks': 32,
+    #  'created': '2016-11-14T04:10:27-08:00',
+    #  'ended': None,
+    #  'file': 'data/2016-11/P(1)0001720.pdf',
+    #  'id': 3186,
+    #  'impressions': 396,
+    #  'spend': {'amount': '1050.77', 'currency': 'RUB'},
+    #  'targeting': {'age': ['18 - 65+'],
+    #   'excluded_connections': ['Exclude people who like Black guns matter'],
+    #   'language': ['English (UK)', 'English (US)'],
+    #   'location': ['United States'],
+    #   'people_who_match': {'interests': ['Martin Luther King',
+    #     'Jr.',
+    #     '2nd Amendment',
+    #     'National Rifle Association',
+    #     'African-American culture',
+    #     'African-American Civil Rights Movement (1954—68)',
+    #     'Gun Owners of America',
+    #     'African—American history',
+    #     'Second Amendment to the United States Constitution',
+    #     'Concealed carry in the United States',
+    #     'Firearm',
+    #     'Malcolm X']},
+    #   'placements': ['News Feed on desktop computers',
+    #    'News Feed on mobile devices',
+    #    'Right column on desktop computers']},
+    #  'text': 'Black American racial experience is real. We support the 2nd ammendment\nfor our safety.\n\n',
+    #  'url': 'https://www.facebook.com/ProtectBIackGunOwners/'}
+
+    def flatten_targeting(targeting, prefix=''):
+        # Convert targeting nested dictionary into list of strings
+        # e.g. people_who_match:interests:Martin Luther King
+        if isinstance(targeting, list) and all(isinstance(s, str) for s in targeting):
+            return ["{}:{}".format(prefix, item) for item in targeting]
+        elif isinstance(targeting, str):
+            return ["{}:{}".format(prefix, targeting)]
+        elif isinstance(targeting, dict):
+            items = []
+            for key, value in targeting.items():
+                new_prefix = "{}:{}".format(prefix, key) if prefix else key
+                items.extend(flatten_targeting(value, new_prefix))
+            return items
+
+    def hash_id(s):
+        return hashlib.md5(s.encode("utf8")).hexdigest()[:5]
+
+    database = db.Database(sqlite3.connect("/tmp/ads3.db"))
+
+    ads = database["ads"]
+    targets = database["targets"]
+    ad_targets = database["ad_targets"]
+
+    for ad in raw_ads:
+        record = {
+            "id": ad["id"],
+            "file": ad["file"],
+            "clicks": ad["clicks"],
+            "impressions": ad["impressions"],
+            "text": ad["text"],
+            "url": (ad["url"] or "").replace("httpszll", "https://"),
+            "spend_amount": ad["spend"]["amount"],
+            "spend_currency": ad["spend"]["currency"] or "USD",
+            "created": ad["created"],
+            "ended": ad["ended"],
+        }
+        ads.upsert(record, pk="id")
+        for target in flatten_targeting(ad["targeting"]):
+            target_id = hash_id(target)
+            targets.upsert({
+                "id": target_id,
+                "name": target,
+                "category": target.split(":")[0],
+                "prefix": target.rsplit(":", 1)[0]},
+                pk="id"
+            )
+            ad_targets.insert({
+                "target_id": target_id,
+                "ad_id": ad["id"],
+            }, foreign_keys=(
+                ("ad_id", "INTEGER", "ads", "id"),
+                ("target_id", "TEXT", "targets", "id"),
+            ))