diff --git a/docs/python-api.rst b/docs/python-api.rst
index 7f490ab..aba43ad 100644
--- a/docs/python-api.rst
+++ b/docs/python-api.rst
@@ -286,6 +286,16 @@ This method also accepts ``offset=`` and ``limit=`` arguments, for specifying an
     ...     print(row)
     {'id': 1, 'age': 4, 'name': 'Cleo'}
 
+.. _python_api_rows_count_where:
+
+Counting rows
+-------------
+
+To count the number of rows that would be returned by a where filter, use ``.count_where(where, where_args)``:
+
+    >>> db["dogs"].count_where("age > ?", [1]):
+    2
+
 .. _python_api_pks_and_rows_where:
 
 Listing rows with their primary keys
@@ -1602,7 +1612,7 @@ The ``.count`` property shows the current number of rows (``select count(*) from
     >>> db["Street_Tree_List"].count
     189144
 
-This property will take advantage of :ref:`python_api_cached_table_counts` if the ``use_counts_table`` property is set on the database. You can avoid that optimization entirely by calling ``table.execute_count()`` instead of accessing the property.
+This property will take advantage of :ref:`python_api_cached_table_counts` if the ``use_counts_table`` property is set on the database. You can avoid that optimization entirely by calling ``table.count_where()`` instead of accessing the property.
 
 .. _python_api_introspection_columns:
 
diff --git a/sqlite_utils/db.py b/sqlite_utils/db.py
index eb714e5..b5da058 100644
--- a/sqlite_utils/db.py
+++ b/sqlite_utils/db.py
@@ -682,14 +682,23 @@ class Queryable:
         self.db = db
         self.name = name
 
+    def count_where(
+        self,
+        where=None,
+        where_args=None,
+    ):
+        sql = "select count(*) from [{}]".format(self.name)
+        if where is not None:
+            sql += " where " + where
+        return self.db.execute(sql, where_args or []).fetchone()[0]
+
     def execute_count(self):
-        return self.db.execute(
-            "select count(*) from [{}]".format(self.name)
-        ).fetchone()[0]
+        # Backwards compatibility, see https://github.com/simonw/sqlite-utils/issues/305#issuecomment-890713185
+        return self.count_where()
 
     @property
     def count(self):
-        return self.execute_count()
+        return self.count_where()
 
     @property
     def rows(self):
@@ -820,7 +829,7 @@ class Table(Queryable):
             counts = self.db.cached_counts([self.name])
             if counts:
                 return next(iter(counts.values()))
-        return self.execute_count()
+        return self.count_where()
 
     def exists(self):
         return self.name in self.db.table_names()
@@ -1719,6 +1728,8 @@ class Table(Queryable):
         output_type=None,
         drop=False,
         multi=False,
+        where=None,
+        where_args=None,
         show_progress=False,
     ):
         if isinstance(columns, str):
@@ -1726,7 +1737,12 @@ class Table(Queryable):
 
         if multi:
             return self._convert_multi(
-                columns[0], fn, drop=drop, show_progress=show_progress
+                columns[0],
+                fn,
+                drop=drop,
+                where=where,
+                where_args=where_args,
+                show_progress=show_progress,
             )
 
         if output is not None:
@@ -1761,7 +1777,9 @@ class Table(Queryable):
                     self.transform(drop=columns)
         return self
 
-    def _convert_multi(self, column, fn, drop, show_progress):
+    def _convert_multi(
+        self, column, fn, drop, show_progress, where=None, where_args=None
+    ):
         # First we execute the function
         pk_to_values = {}
         new_column_types = {}
diff --git a/tests/test_enable_counts.py b/tests/test_enable_counts.py
index 7a52108..d724e80 100644
--- a/tests/test_enable_counts.py
+++ b/tests/test_enable_counts.py
@@ -132,7 +132,7 @@ def test_uses_counts_after_enable_counts(counts_db_path):
         assert db["foo"].count == 1
         assert logged == [
             ("select name from sqlite_master where type = 'view'", None),
-            ("select count(*) from [foo]", None),
+            ("select count(*) from [foo]", []),
         ]
         logged.clear()
         assert not db.use_counts_table
diff --git a/tests/test_introspect.py b/tests/test_introspect.py
index cc33c46..dce8afc 100644
--- a/tests/test_introspect.py
+++ b/tests/test_introspect.py
@@ -52,7 +52,14 @@ def test_views(fresh_db):
 
 
 def test_count(existing_db):
-    assert 3 == existing_db["foo"].count
+    assert existing_db["foo"].count == 3
+    assert existing_db["foo"].count_where() == 3
+    assert existing_db["foo"].execute_count() == 3
+
+
+def test_count_where(existing_db):
+    assert existing_db["foo"].count_where("text != ?", ["two"]) == 2
+    assert existing_db["foo"].count_where("text != :t", {"t": "two"}) == 2
 
 
 def test_columns(existing_db):