diff --git a/docs/cli.rst b/docs/cli.rst
index 913a9ed..d2fd9e7 100644
--- a/docs/cli.rst
+++ b/docs/cli.rst
@@ -976,7 +976,7 @@ Given a JSON file called ``dogs.json`` containing this:
 
 The following command will insert that data and add an ``is_good`` column set to ``1`` for each dog::
 
-    $ sqlite-utils insert dogs.db dogs dogs.json --convert 'row["is_good"] = 1`
+    $ sqlite-utils insert dogs.db dogs dogs.json --convert 'row["is_good"] = 1'
 
 The ``--convert`` option also works with the ``--csv``, ``--tsv`` and ``--nl`` insert options.