diff --git a/.travis.yml b/.travis.yml
index c75c1a2..43fba89 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -32,6 +32,6 @@ jobs:
           distributions: bdist_wheel
           password: ${PYPI_PASSWORD}
           on:
-            branch: master
+            branch: main
             tags: true
             repo: simonw/sqlite-utils
diff --git a/README.md b/README.md
index 29c04da..e5a3c30 100644
--- a/README.md
+++ b/README.md
@@ -2,9 +2,9 @@
 
 [![PyPI](https://img.shields.io/pypi/v/sqlite-utils.svg)](https://pypi.org/project/sqlite-utils/)
 [![Changelog](https://img.shields.io/github/v/release/simonw/sqlite-utils?include_prereleases&label=changelog)](https://sqlite-utils.readthedocs.io/en/stable/changelog.html)
-[![Travis CI](https://travis-ci.com/simonw/sqlite-utils.svg?branch=master)](https://travis-ci.com/simonw/sqlite-utils)
+[![Travis CI](https://travis-ci.com/simonw/sqlite-utils.svg?branch=main)](https://travis-ci.com/simonw/sqlite-utils)
 [![Documentation Status](https://readthedocs.org/projects/sqlite-utils/badge/?version=latest)](http://sqlite-utils.readthedocs.io/en/latest/?badge=latest)
-[![License](https://img.shields.io/badge/license-Apache%202.0-blue.svg)](https://github.com/simonw/sqlite-utils/blob/master/LICENSE)
+[![License](https://img.shields.io/badge/license-Apache%202.0-blue.svg)](https://github.com/simonw/sqlite-utils/blob/main/LICENSE)
 
 Python CLI utility and library for manipulating SQLite databases.
 
diff --git a/docs/index.rst b/docs/index.rst
index 35ffcb0..f828df4 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -8,10 +8,10 @@
    :target: https://pypi.org/project/sqlite-utils/
 .. |Changelog| image:: https://img.shields.io/github/v/release/simonw/sqlite-utils?include_prereleases&label=changelog
    :target: https://sqlite-utils.readthedocs.io/en/stable/changelog.html
-.. |Travis CI| image:: https://travis-ci.com/simonw/sqlite-utils.svg?branch=master
+.. |Travis CI| image:: https://travis-ci.com/simonw/sqlite-utils.svg?branch=main
    :target: https://travis-ci.com/simonw/sqlite-utils
 .. |License| image:: https://img.shields.io/badge/license-Apache%202.0-blue.svg
-   :target: https://github.com/simonw/sqlite-utils/blob/master/LICENSE
+   :target: https://github.com/simonw/sqlite-utils/blob/main/LICENSE
 
 *Python utility functions for manipulating SQLite databases*